As parents and entrepreneurs, we wanted to pass those same lessons on to our daughters. So, we created a business that lets us combine our creative energy with hands-on learning for our kids. Our goal? To either pass the torch to them or equip them with the tools and mindset to start something of their own.

The idea came during a seasonal break in my swim lesson schedule. Originally, we gave ourselves three months to launch - but when my husband's department was unexpectedly dissolved, we turned that timeline into one month. What followed was a whirlwind of late nights, product testing, and kitchen table brainstorms.

And then came the aha moment.

I’ve always loved Christmas cards, but hated how they end up in the trash after the holidays. What if the photo could stick around—literally? That idea led to our signature product: high-quality, keepsake photo magnets that combine the charm of seasonal cards with the staying power of something you’ll want to keep year-round.